About Us
Amoretti Designs is a closed
corporation incorporated in May 1991, in terms of the closed
corporation act, with registration no CK 19554. Vincent Amoretti is the
sole member of the c.c. Since incorporation Amoretti Designs has been
engaged in the business of specialised jomery and owns the "Amoretti"
trademark. Amoretti Designs has remained independent and has grown over
the years without the necessity for acquisition and or mergers.
The specialised joinery comprises the Design manufacture and supply of high quality wooden:
The specialised joinery comprises the Design manufacture and supply of high quality wooden:
- Door Frames
- External & Internal Doors
- Sliding Doors
- Sliding Folding Doors
- Windows
- Shutters or Louvers
- Moldings
- Skirting
- Architraves
- Dados, Etc
The company employs 95 personnel, and the factory supervision and section heads have 50 years combined experience in the joinery trade. The factory operation has been motivated by the appointment of a committee comprised solely of factory personnel, responsible for much of the decision making in the production. The company maintains very high quality production in standards and safety practices, which contributes to a steady growth in our sales turnover over the past 13 years.
Marketing and Sales Activities
Our penetration of the market is growing by reason of:
- A rapid turnaround of customer's enquiry to quotation
- Improved lead times from the factory
- More regular visits to potential clients and to sites where liaison takes place with contractors
- Ongoing advertising in leading magazines, trademark and direct mail
- An upgrade of company in sales management and sales personnel . More user-friendly quotation documents and support data
Customer Profile
The customer that we predominantly deal with is:
Homeowners, wanting to upgrade their interior & exterior doors to solid designer items Property Developers, helping their clients to choose a designer product to suit their type of property purchased. (Residential/Business) Architects, requiring to offer their clients stylish-up-marker and uniquely designed windows and doors with moldings & architraves to suit
We pride ourselves in designing and manufacturing doors and windows with an African theme for many Lodges that are being built.
Current Projects
We have completed an order with Century Property Developers for the prestigious lodge Tinswalo near Kruger National Park. We have been awarded the contract for renovating Josiah Macheal Hospital in Angola with Holler trade cc. Ongoing development in Saddlebrook Estates, Blue Valley & Bassonia 4. Beira Construction in conjunction with Julian Michaels Architects has awarded us further cluster development in Oakland's and Melrose.
We have supplied the first of many houses in Plettenberg Bay. With Tiber Bonvec, we have completed 6 luxury homes in Orchards, and a further 5 luxury homes in Hyde Park. Chevreau Construction are also responsible for a large portion of our turnover with their many developments in Sandton: Bagatelle,San Pedro, Castelanne, Magenta, Cavaillon. Paragon Trust's homes at La Province on the Hartebeespoort Dam are some of the most magnificent in the area. Massicetti construction of Bedfordview; who is known as the master builder of that area only sources his joinery Horn us, some of his latest developments are Villa D'Est, Villa San Marco, and Villa Borghese. Rosslyn Construction in conjunction with Karisse Barnett Design are continually building luxury homes in Dainfern, Blue Valley and Kyalami. The latest development company to give us their business is Cosira, they are busy with 12 luxury homes in Bedfordview. The biggest single home we have done was a house in Saddlebrook where the joinery was over R750 000.00
Conclusion
Matthew Amoretti has joined Amoretti Designs this year and he will be the 5th generation of Amoretti' s in the specialised joinery field. The order Horn newest to oldest:
- Matthew Amoretti started working in 2004
- Vincent Amoretti started working in 1976
- Raymond Amoretti started working in 1944
- Nataline Amoretti started working in 1937, when he came over to South Africa
- Giacomo Amoretti worked in Italy, date unknown
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From the family history in the business, we can only see us going forward.


